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Building a target prospect list in Sales Navigator

At the start of each week, the SDR runs the team's shared persona search in LinkedIn Sales Navigator and saves around thirty leads into a list named after the current Monday. The list is bulk-pushed to Salesforce, ownership reassigned to the SDR and each lead set to 'New - Not Contacted' ready for research.

Category
Tags
sales-navigatorsalesforceicplist-buildingweekly
What and why
The observed behaviour and the reasoning behind it.
Behaviour
Reasoning
Cause and effect
What initiates this pattern and what it produces.
Trigger
Outcome
Standard operating procedure
Step-by-step instructions to reproduce this pattern.
1

LinkedIn Sales Navigator

Open LinkedIn Sales Navigator and click Saved Searches in the left sidebar.

Use the team's shared Persona search rather than running a fresh one. Personal searches drift from the agreed ICP and produce inconsistent volume between SDRs.

Expected: The list of saved searches loads with the team Persona search visible at the top.

2

LinkedIn Sales Navigator

Open the team's 'ICP - Director+ Ops at 50-500 SaaS' Persona search and sort results by Most Recent.

If the search shows new results since the last visit, a green badge displays the count next to the search name. Sort by Most Recent to focus on profiles updated in the last week, the strongest 'why now' signal.

Expected: The Persona search results page loads showing the freshest matching prospects across the ICP.

3

LinkedIn Sales Navigator

Apply a Last Activity filter of 'Posted on LinkedIn in past 30 days' and exclude head-count bands of 1-10 and 11-50.

Active posters reply to outreach at roughly twice the rate of dormant profiles. Companies under fifty staff rarely have the budget split for our price point so are not worth a sequence step. Both filters are saved into the Persona search anyway, but always re-confirm in case anyone has edited the search this week.

Expected: The result count drops by roughly a third and only matching prospects remain.

4

LinkedIn Sales Navigator

Tick up to thirty leads using the row checkboxes and click Save to list, then choose 'Create new list' and name it 'Outbound - Week of [Monday's date]'.

Thirty is the team's agreed weekly volume per SDR. Going higher inflates the funnel without lifting bookings. The 'Week of [date]' naming is non-negotiable, the head of sales pulls a Friday report filtered by list name and any other format gets dropped from the dashboard.

Expected: A Sales Navigator lead list is created containing the selected leads and shows in the Lists tab.

5

LinkedIn Sales Navigator

Open the new list and click the Save to CRM bulk action, then choose Salesforce as the target.

Save to CRM respects Salesforce duplicate rules, so any prospect already in the CRM as a Lead or Contact is skipped silently. Watch for the toast confirming the count synced, it should match the number of leads minus any pre-existing duplicates.

Expected: A confirmation toast appears showing how many leads were created in Salesforce.

6

Salesforce

Open Salesforce Leads, filter by Lead Source = 'Sales Navigator' and Created Date = Today, then bulk-edit Lead Owner to your own name.

Sales Navigator pushes default the owner to the integration user, not the SDR. Without this step the leads do not appear in the SDR's personal queue and the round-robin breaks. Always confirm the count in the bulk-edit dialog matches the toast from the previous step.

Expected: Every new lead from today is owned by the SDR and appears in their personal lead queue.

7

Salesforce

Bulk-edit the new leads to set Lead Status to 'New - Not Contacted' and add a tag for the source week using the Tags field.

The default status from CRM Sync is blank. Any lead with a blank status is excluded from the SDR dashboard reports, so without this step the work disappears from leadership view.

Expected: All new leads have a status and a week tag and are visible on the SDR dashboard.

Related patterns
How this pattern connects to other patterns in the library.
Supporting actions
Actions that provide evidence for this pattern.
Built outbound list 'Week of 28 April' with 28 director-level leads in Sales Navigator
Synced 27 Sales Navigator leads to Salesforce as new Lead records
Bulk-reassigned 27 newly synced leads from integration user to herself
Created Sales Navigator lead list 'Week of 5 May' with 30 ICP-matched prospects
Metadata
Timestamps and identifiers.
EvidenceObserved 73 times across 5 connections
ApplicationsLinkedIn Sales Navigator, Salesforce
First seen19 Jan 2026, 10:22
Last seen4 May 2026, 09:48
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