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Triaging daily account health

First thing each morning, the CSM reviews the highest-tier accounts in the Gainsight Cockpit for meaningful health drops. They either own the next step themselves or @mention the responsible CSM on the Cockpit CTA before any other meeting or task starts.

Category
Tags
health-scoremorning-routinegainsighttier-1triage
What and why
The observed behaviour and the reasoning behind it.
Behaviour
Reasoning
Cause and effect
What initiates this pattern and what it produces.
Trigger
Outcome
Standard operating procedure
Step-by-step instructions to reproduce this pattern.
1

Gainsight

Open the Gainsight Cockpit using the team-shared bookmark in the top row of the bookmark bar.

The bookmark goes straight to /cockpit?tab=today which loads the team’s shared ‘CSM Daily’ view. Avoid the default Gainsight home dashboard. It lags behind by one overnight refresh and you will miss anything that moved overnight.

Expected: The Cockpit Today view is open with the unread CTAs and the ‘Account Health by Tier’ report widget visible at the top of the screen.

2

Gainsight

Open the ‘Account Health by Tier’ report widget by clicking its title.

The widget is preset to Tier 1 (>$100k ARR) and Tier 2 ($50k to $100k ARR). Tier 3 is intentionally excluded from this view because Tier 3 risk is handled by the auto-CTA playbook, not by daily human triage.

Expected: A table of accounts loads with columns for current score, 7-day delta, 30-day delta and the trend sparkline.

3

Gainsight

Click the ‘7-day delta’ column header to sort descending so the biggest drops appear at the top.

Drops below 15 points in a 7-day window are usually noise from a single bad ticket or a one-off NPS response. Anything 15 points or more in 7 days is real signal worth investigating before doing anything else with the day.

Expected: Accounts with the steepest negative delta in the past week sit at the top of the list, ranked by magnitude of drop.

4

Gainsight

For each account dropping 15 points or more, click the account name to open the C360 and hover each of the four component bars in the Health Scorecard.

Hover Adoption, Sentiment, Engagement and Outcomes one by one. The tooltip names the underlying signal. Translation rules the team has learnt: an Adoption drop almost always means a primary user got removed from the workspace. A Sentiment drop means an unresolved support ticket or a low NPS. An Engagement drop means the named champion has gone quiet on calls and product activity.

Expected: You can see which component caused the drop and have a working hypothesis for the underlying cause without having to open another tool.

5

Gainsight

If the account is in your portfolio, queue the next step on the same Cockpit CTA. If it is not yours, @mention the assigned CSM directly on the CTA card.

Never act on someone else’s account without flagging it first. Picking up a ticket or a Gong listen on a colleague’s account can collide with relationship work in flight that is invisible from the outside. The handoff format on the @mention is ‘Account · -X pts · component · suspected reason’.

Expected: Every flagged account has a clear next owner and a written hypothesis attached to the CTA, so the day starts with the highest-risk work already routed.

Related patterns
How this pattern connects to other patterns in the library.
Supporting actions
Actions that provide evidence for this pattern.
Reviewed Tier 1 health report; flagged Monarch Foods (-22 pts, sentiment) for follow-up
@mentioned @marcus.chen on Cascadia Bank Cockpit CTA (-18 pts, adoption)
Opened C360 for Juniper Retail; engagement drop traced to champion going quiet
Sorted health-by-tier report by 7-day delta and reviewed top 6 dropping accounts
Metadata
Timestamps and identifiers.
EvidenceObserved 87 times across 5 connections
ApplicationsGainsight
First seen19 Jan 2026, 08:42
Last seen6 May 2026, 08:36
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