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Building a pre-QBR brief

Five working days before each QBR, the CSM captures the structured half of the brief in Gainsight. They walk through the 90-day health trend, sponsor changes, NPS verbatim and adoption metrics, pasting each finding into a named C360 activity note ready for the qualitative half to be added.

Category
Tags
qbrgainsightc360sponsor-trackingpreparation
What and why
The observed behaviour and the reasoning behind it.
Behaviour
Reasoning
Cause and effect
What initiates this pattern and what it produces.
Trigger
Outcome
Standard operating procedure
Step-by-step instructions to reproduce this pattern.
1

Gainsight

Open the customer’s C360 by clicking the customer name on the auto-generated ‘QBR Prep’ CTA.

The CTA fires automatically five business days before any QBR booked in the Gainsight calendar. Going via the CTA (rather than searching the customer name) attaches every action you take in the next twenty minutes to the CTA timeline, which makes the prep auditable later.

Expected: The customer’s C360 loads with the Health Scorecard tab selected and the QBR Prep CTA pinned at the top.

2

Gainsight

Switch the health timeline window to ‘90 days’ using the dropdown above the trend chart.

The default is 30 days, which always misses the post-QBR rebound or the dip from the previous quarter. 90 days is the calendar quarter the customer’s exec sees in their own dashboards and is non-negotiable for a brief.

Expected: The trend line redraws across 90 days and shows quarterly inflection points clearly.

3

Gainsight

Take a screenshot of the trend chart with Cmd+Shift+4, drag-select the chart and paste it into the Trend section of the QBR Brief activity note.

A screenshot rather than a Gainsight share link is deliberate. The screenshot ends up in the QBR slide deck verbatim. A share link would assume the customer has Gainsight access, which they do not.

Expected: The Trend section of the QBR Brief contains the chart image plus a one-line note on which component drove the biggest movement of the quarter.

4

Gainsight

Open the Sponsor Tracking widget and check whether any sponsor has changed in the last 90 days.

A sponsor change is the single biggest signal in any QBR. If the primary sponsor has changed, write ‘NEW SPONSOR · restart the relationship arc’ at the very top of the QBR Brief. The Gong mining step that follows will look for the new sponsor’s first call and use that as the meeting opener.

Expected: Sponsor history is captured. Any change in the last 90 days is flagged at the top of the QBR Brief in capitals.

5

Gainsight

Open the NPS widget, paste the most recent score and the verbatim feedback into the NPS section of the QBR Brief.

Always paste the customer’s verbatim feedback, even when it is harsh. Sanitising it in the slides makes the meeting feel canned, and customer execs notice. If the verbatim is brutal, that is the strongest opening you have for an honest QBR.

Expected: The NPS section contains the latest score, the change vs the previous quarter and the customer’s exact words.

6

Gainsight

Scroll to the Adoption section of the C360 and capture licence utilisation, weekly active users and the feature-usage trend.

The trend matters more than the absolute. A flat line on a small base is not a problem. A downward line on any base is. Paste both the numbers and a one-line interpretation into the Adoption section.

Expected: The Adoption section contains licence utilisation, weekly active users, the feature-usage trend and a written interpretation.

7

Gainsight

Open the Open CTAs list and write each CTA title, owner and age in days into the Open CTAs section.

Customers often ask in the QBR ‘is anything still open on your side’ and the worst answer is ‘let me check’. Listing them in the brief means you can answer with specifics in seconds, which builds trust faster than any slide.

Expected: The Open CTAs section is filled with the title, owner and age in days for every open CTA on the account.

Related patterns
How this pattern connects to other patterns in the library.
Supporting actions
Actions that provide evidence for this pattern.
Set Monarch Foods C360 timeline to 90 days; captured trend screenshot for Q2 brief
Flagged sponsor change for Juniper Retail (Priya Patel replaced David Wong)
Pasted Q1 NPS verbatim from Helios Energy into QBR Brief activity note
Listed 4 open CTAs (avg age 11 days) on Cascadia Bank QBR Brief
Metadata
Timestamps and identifiers.
EvidenceObserved 28 times across 5 connections
ApplicationsGainsight
First seen22 Jan 2026, 13:11
Last seen1 May 2026, 15:42
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